byte dance, the owner of the tictalk short video app, has decided to enter the video game world for the first time since the launch of the app, which has become one of the world's most popular.
the chinese company is trying to diversify its content and enter into other services in the hope of increasing the popularity of the app and gaining more users around the world.
According to information published by The Verge, TechTalk has already begun testing the possibility of providing video game services to the public in Vietnam as a first stage before they reach the rest of the world.
an official from within techtalk confirmed the new step for the first time in the application, pointing out that the idea now is to play small-development video games as a kind of response test between users.
He explained that the company already has a plan to expand by introducing many other services in order to enrich the social media platform that is now competing strongly in the world with other companies, and will be the beginning of video games, but did not reveal the rest of the ideas put forward to diversify the content of TikTok.
techtalk game sources
The official confirmed that ByteDance already has several projects other than the video sharing platform, including those that offer video games, and will be transferred to the app soon in order to diversify the content and also to use it to display more revenue ads to the Chinese company.
On the games themselves, he said the company has an agreement with an American non-profit organization to offer Garden God, a construction game similar to the famous Farm Ville, from which the proceeds will be for charity.
Another game with the same idea from Zynga's development is Disco Loco, which resembles Subway Run.
The Verge report noted that other sources confirmed that there were plans to expand live streaming services for the games, in another step to further compete with Meta, the owner of Facebook and Instagram.
the official stressed that the idea was able to increase the number of hours users spend on the app by providing diversity of content, which will eventually increase the company's revenue from the advertising sector.
